Social media accounts, brand messaging, and more will now be under one brand name
Willowbrook, IL – Following the acquisition of renowned Canadian club fitter, Tour Experience Golf (TXG) in 2022, top US club fitter, Club Champion, has officially brought the Canadian branding under the Club Champion umbrella. On August 1, the TXG brand will transition to Club Champion and their physical stores will be represented as Club Champion Canada.
“This is an exciting move and one we’ve been collectively working toward for some time,” said Nick Sherburne, Club Champion founder. “For over a year, we’ve been working together behind the scenes but viewed outwardly as separate — this branding update will give our audiences more clarity and reinforce what we already see as a united team.”
With this rebrand, Canadian golfers will notice subtle Club Champion branding in the Canadian stores, but the biggest change will come from a social media perspective. Since the initial merger announcement, TXG has been the functional content team for both the Canadian brand and Club Champion. All social media and content creation has operated under a joint TXG by Club Champion brand; these accounts have continued to grow, with an audience of 70,000+ on Instagram and over 70 million views on YouTube. Now, all of those properties will revert to Club Champion branding.
As for brick and mortar, Club Champion Canada currently has four studios — Calgary, Mississauga, The Pulpit, and Toronto — with plans to expand to Vancouver and beyond. With a new address in Calgary and a new concept at The Pulpit, Club Champion Canada is finding new real estate formats to bring Tour-level improvement to every golfer.
“This is an exciting time for our brands,” said TXG founder, Ian Fraser. “The initial merger made sense given our shared fitting philosophies and this new step makes sense as well to unite the brands and keep growing in both the fitting and content spaces.”
To learn more or to book a fitting, head to clubchampion.com in the states or clubchampion.ca for Canadian studios.
About Club Champion Canada, formerly Tour Experience Golf
Tour Experience Golf (TXG) was established in 2016 and has become Canada’s preeminent club fitting and club building company. The company was founded by Ian Fraser, one of the leading golf equipment technicians in the industry. The brand has amassed a measurable and loyal following in the digital space and quickly established a position as one of the most trusted resources for golfers worldwide via their YouTube channel. The TXG ideology is centered on fitting, building, and educating golfers to help them maximize their performance on the golf course. In December of 2021, TXG was acquired by top American club fitter, Club Champion, to maximize the company’s fitting potential around the globe. The brand is now known as Club Champion Canada. To learn more about Club Champion Canada, please visit clubchampion.ca.
About Club Champion
Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now 120 Club Champion locations internationally, including studios in Canada, the UK, and Australia. Each US studio offers golfers access to over 60 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, Illinois, USA, and boasts more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit clubchampion.com.
Terms and Conditions
*Terms: Use the promo code provided to get 50% off your Club Champion club fitting with a club purchase. Offer valid for fittings booked by August 31, 2023 and completed by October 31, 2023. Club purchase must be made the same day as the club fitting for discount to apply. Not valid on prior fittings. Promo code provided must be used at time of booking. Club purchase must be made the same day as club fitting for discount to apply. Applicable at Club Champion stores in the United States only. Exclusions apply. Waitlist appointments are not considered a booking and do not apply; the fitting must be booked and confirmed during the promotional period. Promotional fittings may be rescheduled no more than one time. Fitting must be completed in one appointment. Not valid on prior fittings or purchases. Not valid in conjunction with any other fitting offer or discount. Not valid in conjunction with Member Rewards benefits. Club Champion reserves the right to remove or modify this promotion at any time. Appointments are limited.
Terms and Conditions
*Terms: Get a Club Champion full bag fitting for $100 with an equipment purchase OR any other fitting type for $50 with an equipment purchase when you book your fitting between 7/24/2023 and 8/31/2023. Fittings must be completed by 9/30/2023. Promo code provided must be used at time of booking. Applicable at the following Club Champion stores only: Jupiter, FL; Myrtle Beach, SC; Little Rock, AR; Meridian, ID; Sanford, FL; Mt. Pleasant, SC; Wilmington, NC. Exclusions apply; golf balls are not considered an equipment purchase. Waitlist appointments are not considered a booking and do not apply; the fitting must be booked and confirmed during the promotional period. Promotional fittings may be rescheduled no more than one time. Fitting must be completed in one appointment. Not valid on prior fittings or purchases. Not valid in conjunction with any other fitting offer or discount. Not valid in conjunction with Member Rewards benefits. Club Champion reserves the right to remove or modify this promotion at any time. Appointments are limited.
FREE PUTTER FITTING
*Terms and Conditions: Use the promo code provided to get a free Club Champion putter fitting with an applicable putter purchase. Offer valid for fittings booked and completed 9/1/23 through 10/2/23. Putter purchase must be made the same day as the club fitting for discount to apply. Golfer must purchase a new putter or new putter shaft with Club Champion installation to qualify for a free putter fitting; regripping services do not apply. Limit one free fitting per customer. Promotional fittings may be rescheduled no more than one time. Not valid on prior fittings. Not valid in conjunction with any other fitting offer. Appointments are limited.
BONUS CARD WITH GIFT CARD PURCHASE
*Terms and Conditions: Get a 20% Bonus Card on the value of your Gift Card or ecard purchased online from 9/1/2023-9/5/2023. Bonus Cards are only available for cards and ecards purchased online at clubchampion.com/products-services/gift-cards. Limit three Gift Cards per household; $1,000 limit per card. Gift Cards are subject to Terms and Conditions. Offer not valid on prior Gift Card purchases. Cards valid at Club Champion USA locations only. Bonus Card may not be redeemed for 24 hours after purchase; Bonus Card value expires 3/31/2024. Bonus Card cannot be redeemed for cash or credit; Gift Cards and Bonus Cards are non-refundable. Bonus Card may be used toward club fitting fee and/or golf club equipment and build purchases only. Bonus Cards cannot be used to purchase Club Champion Gift Cards. Gift Cards and Bonus Cards cannot be used at Club Champion's online store. We reserve the right to decline or suspend any sale, for any reason if we suspect fraud or misuse of the bonus value promotion. Void where prohibited. Offer subject to change without notice.
FREE PUTTER FITTING
*Terms and Conditions: Use the promo code provided to get a free Club Champion putter fitting with an applicable putter purchase. Offer valid for fittings booked and completed 9/1/23 through 10/2/23. Putter purchase must be made the same day as the club fitting for discount to apply. Golfer must purchase a new putter or new putter shaft with Club Champion installation to qualify for a free putter fitting; regripping services do not apply. Limit one free fitting per customer. Promotional fittings may be rescheduled no more than one time. Not valid on prior fittings. Not valid in conjunction with any other fitting offer. Appointments are limited.
$100 FULL BAG FITTING OR $50 FOR ALL OTHER FITTINGS
*Terms and Conditions: Get a Club Champion full bag fitting (with or without putter fitting) for $100 or any other fitting type for $50 with an applicable club purchase when you book your fitting between September 8, 2023 and October 2, 2023. Fittings must be completed by October 2, 2023. Promo code provided must be used at time of booking. Club purchase must be made the same day as club fitting for discount to apply. Applicable at Club Champion stores in the United States only. Exclusions apply. Waitlist appointments are not considered a booking and do not apply; the fitting must be booked and confirmed during the promotional period. Promotional fittings may be rescheduled no more than one time. Fitting must be completed in one appointment. Not valid on prior fittings or purchases. Not valid in conjunction with any other fitting offer or discount. Not valid in conjunction with Member Rewards benefits. Club Champion reserves the right to remove or modify this promotion at any time. Appointments are limited.
*Terms and Conditions: Get a Club Champion full bag fitting for $100 with an equipment purchase OR any other fitting type for $50 with an equipment purchase when you book your fitting between September 1, 2023 and September 30, 2023. Fittings must be completed by October 31, 2023. Promo code provided must be used at time of booking. Applicable at the following Club Champion stores only: Fredericksburg, VA; Midland, TX; Mt. Pleasant, SC; Sanford, FL; Ann Arbor, MI; Huntsville, AL. Exclusions apply; golf balls are not considered an equipment purchase. Waitlist appointments are not considered a booking and do not apply; the fitting must be booked and confirmed during the promotional period. Promotional fittings may be rescheduled no more than one time. Fitting must be completed in one appointment. Not valid on prior fittings or purchases. Not valid in conjunction with any other fitting offer or discount. Not valid in conjunction with Member Rewards benefits. Club Champion reserves the right to remove or modify this promotion at any time. Appointments are limited.