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THE CLUB CHAMPION STORY

ABOUT US

PERFORMANCE IS OUR PROMISE

Established in 2010, Club Champion has grown from a regional three-studio fitting business to a trusted golf club fitting expert with locations in every major golf market nationwide. Our Tour-level fittings were designed by Master Fitter and Builder Nick Sherburne, the company’s founder.

Nick found his way into golf club fitting in 1998 by helping out with club repairs and custom fitting at EJL Golf. With the advent of launch monitors, new shaft technology, grip updates and clubhead advancements, Nick shifted his mindset about fitting. No longer just an art, the science and technique of a proper fitting became a founding principle for the future of Club Champion.

Former CEO Joe Lee and former chairman Keith Bank partnered with Nick in 2010 to launch the budding brand. They saw potential in the idea that professional-level services were just as valuable to amateur players in the golf world — if we play the same equipment and wear the same clothing as the pros, we should be able to customize our game the same way as well. The business acumen of Joe and Keith combined with Nick’s passion and experience helped catapult the brand to the forefront of the fitting industry.

“We went from a Chicagoland staple to a flourishing brand because we saw the huge difference fitted equipment can make in a golfer’s game and we’re making that improvement available to everyone through our expansion to markets across the U.S.," says Lee.

A decade later, Club Champion employs over 220 team members, including roughly 150 fitters nationwide. We’ve been featured in CNBC, Forbes, Sports Illustrated, Golf Digest, The Wall Street Journal, USA Today and more, and we are a perennial National Golf Foundation Top 100 company. We’re also a regular feature on Golf Digest’s semi-annual Top 100 fitter list, driven in part by the more than 100,000 fittings we complete per year.

Our story is still being written, as we have plans for further expansion both in the U.S. and internationally.

WE WENT FROM A CHICAGOLAND STAPLE TO A FLOURISHING BRAND BECAUSE WE SAW THE HUGE DIFFERENCE FITTED EQUIPMENT CAN MAKE IN A GOLFER’S GAME AND WE’RE MAKING THAT IMPROVEMENT AVAILABLE TO EVERYONE THROUGH OUR EXPANSION TO MARKETS ACROSS THE U.S. 

Joe Lee

Joe Lee
Club Champion Founder
& Chairman

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The Golf Insider

THE GOLF INSIDER

WHAT WILL YOU DROP ON A SET OF OUR CLUBS? YOUR SCORE.

Check out these articles, blogs, videos and more to stay next-level.

CLUB CHAMPION CONTENT

FEATURED ARTICLE

TRENDING

Club Champion has joined forces with TXG – Tour Experience Golf – Canada’s top custom fitter. Now your game will literally know no borders.

  • PROMOTION INFORMATION

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  • Second Item

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Videos

Podcasts

Products & Brands

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Perfect Fit Guarantee

PERFECT FIT GUARANTEE

PERFORMANCE IS OUR PROMISE

PERFORMANCE IS OUR PROMISE

Our custom-fitted clubs are built to outperform any you’ve ever owned. When a Club Champion fitter says you'll add 15 yards, it's not an empty promise. We stand behind every club we build.

COVERED BY THE PERFECT FIT GUARANTEE

Club Champion is an industry leader in custom club fitting and building. We are a build-to-order business and provide peace of mind with our Perfect Fit Guarantee* — if your Club Champion-built clubs do not deliver the results you saw in the hitting bay at the time of your fitting, you should come back within 90 days after you pick up your clubs so we can make it right. If you come back during said 90-day period, we will work to adjust your Club Champion-built clubs to find the same or substantially the same results initially seen on TrackMan in the hitting bay during your fitting. After this 90-day period, the Perfect Fit Guarantee expires.

*Our Perfect Fit Guarantee only applies to Club Champion custom club builds. The Perfect Fit Guarantee does not apply in the following instances:

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Master Fitters

A MASTER CLASS OF CLUB FITTERS

TRAINED TO UNLEASH
YOUR GAME

A better game starts with a better custom golf club fitting. That’s why each one of our fitters goes through hundreds of hours of rigorous textbook and hands-on training at our exclusive Club Champion University. Because of our unmatched high standards, Club Champion has been ranked as one of Golf Digest’s Top 100 Club Fitters for the past ten years in a row.

EXPERTS IN THE
BUILD PROCESS

Our master fitters are also trained in the art of building custom clubs. The more they understand the entire process, the better our club fitters can help each individual golfer improve their game. Plus, they can quickly make repairs and modifications in-store.

SOURCED FROM THE BEST

Club Champion recruits our expert fitters from various segments of the golf industry. Each fitter is a golf enthusiast and many have PGA member status, along with an intimate knowledge of the game. The combination of experience, training and passion is what separates the golf club fitters at Club Champion from the pack.

MASTERS OF THEIR CLASS

Club Champion University (CCU) is a hands-on training program that creates the industry’s top club fitters. It includes two weeks of classroom learning and mock fitting, followed by another two weeks of live fitting with the team at the Chicagoland headquarters.

"Being in the industry for 15+ years, I thought I knew everything about fitting. Going through CCU taught me more than I could have imagined. Club Champion invests a lot in us because they know to be the best, you have to have the best training in the industry.” — Don Phattiyakul, Master Fitter and Builder in Washington D.C.

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Technology

OUR VERSION OF ROCKET SCIENCE

DESIGNED TO
TRACK MISSILES

TrackMan Pro is the PGA gold standard for accuracy, precision and reliability. It uses three-dimensional radar technology that was originally developed for use in military projectile and missile tracking. It has since evolved into the leading technology for golf ball trajectory, speed, spin rate and a variety of other club delivery measurements.

PERFECT PUTT
MEASUREMENTS

Using accurate ultrasound measurements, SAM PuttLab analyzes the most important parameters of your putting stroke and displays the results in simple graphic reports. Within seconds, the system reveals even the smallest details of your movements and allows you and your fitter to develop improvements. SAM PuttLab is by far the most precise putt analysis system on the market today.

SST PURE FINDS THE
PERFECT BALANCE

No shaft is perfectly round, straight or stiff throughout its length. Despite modern manufacturing techniques, every golf shaft, whether steel or composite, remains as unique as a fingerprint. That’s why it’s important to know where the shaft is most stable when striking the ball. SST PURE™ shaft analysis pinpoints and correctly aligns the principal planar oscillation plane (PPOP) in the clubhead to optimize shaft stability and performance. After the PUREing process, a printout accompanies each shaft as proof that it has been PUREd, showing performance characteristics before and after the process.

Club Champion
A.I. Fitter Co-Pilot

The A.I.-based “Club Champion A.I. Fitter Co-Pilot” is a new addition to US fitting studios and was designed to help fitters get to the best equipment more quickly during a custom fitting. The A.I.-assisted model aims to reduce fatigue during the popular 3.5-hour full bag fitting. In testing, the Club Champion A.I. Fitter Co-Pilot was able to suggest both clubhead and shaft components with 95-100% accuracy. This technology is proprietary to Club Champion and allows us to not only be the leader in the club fitting space, but also a pioneer in leveraging machine learning in our fitting services!

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